"...get(s) to the bottom of why the human brain seems to propel us toward destructive behavior."

Dallas Morning Star

"Offers tricks for coaxing the old brain hard drive into processing our new brain software. It's a good read."

The Detroit News

"...says a lot about how you respond to the strong drives that influence us from our emotional, impulsive side of the brain, versus the thoughtful, analytical side."

Chicago Sun Times

"Weiner shows how some of the innate tendencies of our brain can cause serious difficulty for us in optimally adapting to complex social conditions. He identifies six basic areas where innate assumptions of the mind can cause us to run afoul of reality. In our purpose program we tend to assume purpose where there may be none. In our social program, we find loyalties and dependencies that may be used to manipulate us. In our power program we identify with winning and losing. In our sexual program we are susceptible to choices that are influenced by mating urges that can mislead us. In our territorial program we develop a sense of place that we seek to define and defend. In our security program we seek a safe and secure place for ourselves and others. As "natural" as all these propensities of the mind are, each can lead us to make poor judgments. Weiner offers what we know of these traits and their evolutionary basis, providing how knowledge and self-awareness of how they influence our feeling and perceptions, we can better access situations, recognize when we are being manipulated by others or are even deceiving ourselves. This work is full of practical suggestions and is quite readable. Recommended."

Reader's Review, a publication for bookstore managers

"Gives us an uncommon view of our inner selves."

Gilbert M. Hefter, M.D.

"This book is provocative. It will help you understand your reactions and behavior as it helped me to understand mine."

Seymour Simon
Former Illinois State Supreme Court Justice

"After suffering a brain trauma, I searched for knowledge about how the brain works. I found that and more in Brain Tricks. Not only information about the brain, but more importantly 'the mind.' Solid information packaged in a fun and accessible 'story' format."

Anthony Knepper
Adjunct Professor, DePaul University

"Imagine some of the crazy, irrational things you, or someone you know, have done. Brain Tricks points out ways to defend ourselves against this behavior and how we can make our brain work for us instead of against us. So, if that damn brain of yours is driving you or someone you know nuts, there's good news...you don't have to get a new one. Read Brain Tricks: it's affordable brain surgery."

Garry Meier
Chicago radio/TV personality

"Brain Tricks could become a manual for Hollywood script writers. It tells us why our lives, at times, mirror the soap operas."

Al Schwartz
Producer, Dick Clark Productions, Inc.

"Traumatic injuries nearly took my life in 1990. This book helped me understand and put into perspective some of the fears and feelings I experienced."

Anita R. Brick
Author and radio correspondent for "No Matter What"

"I asked every one of our managers to read this book. It's not only a great book for anyone who likes to read, it makes for a terrific business book."

Bob Regal
President and CEO, Universal-Rundle Corp., division of Nortek

"I recommend Brain Tricks unqualifiedly to those seeking to understand why they do the crazy, foolish things they do...and for a way to accept themselves, forgive themselves and get on with their lives."

Roger E. Axtell
Author of Gestures: The Dos and Taboos of Body Language Around the World

"The thing I liked about this book is its universal applications, whether to business problems, my golf game or my relationship with my kids."

Paul A. Saxton
President, Chairman of the Board and CEO, General Housewares Corp.

"This book works to equalize all of us as human beings, no matter what our station in life."

Gerald Silver
Dean, School of Professional Studies, Purdue University Calumet

"There are days I want to tear out pages of this book and scream out what they say to some people."

Billy Brade
Elementary School Teacher

"This is the best book I ever read."

Jess Bell
Garage Attendant.

"David, this book is brilliant."

My sister, Muriel

"I really loved the book, and especially that character you came up with, Ed Grogan."

My uncle, Phil Garb